San Francisco, CA. As part of our ongoing work to give professionals the tools they need, we are launching new experiences in Instagram Insights that will help creators and businesses learn more about their audience. Accounts engaged highlights the total number of accounts that interacted with your content in a given time period.
We will continue to highlight the total number of content interactions received across each content format. In addition, we have added new information about reach. Today, we will begin providing demographic information about your reached audience, including top cities, top countries, top age ranges and gender. We will also be providing additional visibility for creators who partner with brands.
We understand that insights are a critical resource for professionals looking to understand how they are performing on Instagram, grow their audience and engage their community. We are hopeful that these new features will help businesses and creators shape their content strategy and more accurately assess the quality of their partnership when engaging in branded collaborations.
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Facebook captures details of how users interact with your page and posts, then summarizes the data into useful information about user demographics and behavior. Our newest Facebook Insights feature is different. The data is all about you! Only Facebook page admins will be granted access within the Rival IQ system to view these new metrics. To get access to your Insights data in Rival IQ, you will need to connect your Facebook account to our system, and we will ingest the complete history of Facebook Insights data for every company for which you have admin or analyst rights.
Enough about how to get going! The Facebook Insights Dashboard gives you a snapshot of your audience, reach, and engagement during any period of time. When you need to dig into any of these areas, the Dashboard provides further context right on screen. Google Analytics is a nice place to start.
We're going to use demographic data and interest reports for Google Analytics to better understand our audience and ideal customer. Then, we will take those learnings over to Facebook and use the Audience Insights tool to carve out a target audience for our campaign.
And that gives us some valuable insight about your target audience. It's way more helpful than just looking at how many visits you received to this page or that page. Then we use this information as a starting point within the Facebook Audience Insight tool Obviously, if you have a customer list you'll want to build lookalike audiences.
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