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Christianity has often considered nudity and sexual desire as sinful. We reveal the secrets behind the fig leaf. You need to enable JavaScript to run this app. They were to be displayed all over Britain in prominent places where they could not be missed. The posters were meant to stand out with big, bold text with bright, eye-catching colours alongside the image of the crown of King George VI. The idea was to get them out quickly as a fresh boost of morale if there was an attack.
There was one indication of it being hung in a shop window in Leeds as reported in a local paper at the time. It was only in when an original copy was found in a bookstore in Alnwick hidden within some dusty old books.
Since then, more have been found, but there are still very few surviving original copies from the print in It is thought that the rest may have been destroyed towards the end of the war in in the paper salvage that was taking place. The meaning behind the slogan is why it is loved so much. It is straight and to the point, meaning exactly what it says. A new Home Publicity committee duly began work on 6 April with lunchtime meetings between civil servants and volunteer academics, publicists and publishers taking place on a weekly basis.
They paid particular attention to proposals for a series of posters that would reassure the public by stressing the certainty of ultimate victory and emphasising that the whole community was committed to the war effort.
Of course this left questions about the message. Vaughan an advertising agent who was appointed provisional Head of Production was formed. The Publicity Planning subcommittee were also responsible for the later stages of production and distribution. It was quickly agreed that HM Stationery Office should be placed in charge of printing and a programme for distribution was prepared alongside a budget for preliminary printing.
Surrey Dane and Huxley also proposed a contract with the advertising agency S. Benson Ltd so that display would extend to cover commercial as well as voluntary sites they argued this was the only way to ensure nationwide coverage. This led A. Waterfield, the civil servant responsible for planning the MOI, to hastily convene a meeting between members of the Home Publicity section and the controller of HMSO in a bid to find a compromise.
The exact point at which the slogan was coined is not recorded in the archives. It is similarly clear that the design owed much to the inter-departmental wrangling around the budget.
It would take a further four meetings for the twenty designs to be whittled down to a shortlist of five. Treasury approval for 3. In fact, whilst it was agreed to wait until severe bombing began, this idea had only emerged after the aerial apocalypse failed to materialise, by which point 2.
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